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Search Engine
Placement
Details:
Why Search Engine (SE)?
"Got a website...and no visitors? What can you do?"
Search engines are by far the most important source of visitors to our web sites. Surveys have consistently shown that over 80% of surfers will find and hit your via search engines or directories. When compared to the cost of a direct mailing or a radio or TV advertisement, attracting hundreds of targeted visitors per day a no-risk basis must surely make the search engines the bargain of the century.
A top 10 ranking in a major search engine or Directory like Yahoo, Lycos, or AltaVista will often generate more targeted traffic than an expensive banner advertising campaign - and, a good search engine position is like highly targeted advertising that is both FREE, and effective!
Top Ways Websites are Discovered
| Banner ads |
1% |
| Targeted email |
1.2% |
| TV spots |
1.4% |
| "By accident" |
2.1% |
| Magazine ads |
4.4% |
| Word-of-mouth |
20% |
| Random Surfing |
20% |
| Search Engines |
46% | |
